4who is a music company specializing in innovative and proactive fan-oriented strategy, explosive creative motives, forward-thinking digital marketing, and hands-on artist management.
We pride ourselves on having a team of professionals who are equipped with fan-forward knowledge, experience, and passion. Connecting with artists and teams on a personal and relatable level is our #1 priority.
Our work consists of tailored campaigns and services that aim to amplify our clients’ successes.
Our Team
Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑
Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑ Lisarose ryan ⭑
FOUNDER + CEO
Born and bred in New York, Lisarose Ryan is a powerhouse entrepreneur whose sharp instincts in digital marketing, fan engagement, artist development, and management have defined her rising career. With a Master of the Arts degree in Music Business from Berklee College of Music, she has developed and founded 4who. Over the last 4 years, she has grown her roster and built relationships with a variety of clients. She has contributed to growing fan communities of over 25M+ and developed roll-outs that have garnered social media virality and moments that will last a lifetime. Lisarose prides herself on being unapologetically authentic to everyone she works with and will be your biggest supporter in any room.
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COORDINATOR
Project Manager
Hailing from Chicago and shaped by its fiercely independent music scene, Jess McDermott learned early on that music thrives at the intersection of creativity, community, and a DIY spirit. She holds a degree in Public Relations and Music Business from Columbia College Chicago and has built a versatile skill set across music publicity, digital marketing, and live event production. With a focus on amplifying creative intent, she has contributed to campaign efforts for artists like Dua Lipa, Noel Gallagher, and Infinity Song. Jess channels her enthusiasm for fan engagement into producing music events and working directly at concerts and festivals, consistently striving to build authentic connections between artists and their audiences. Mentored by Lisarose Ryan, she joined the team at 4who where she leads with creative strategy and a commitment to amplifying the voices of women in the music industry.
Enthusiastic and passionate, Sophie Griengl-Schott hit her stride in the industry through her involved understanding of fan engagement and audience development. With her roots in North Carolina and education in community development and social engagement, she has developed a “boots on the ground” approach to promoting and uplifting artists. Her passion for engagement is directed into planned fan events, hands-on involvement at concerts, and fostering community through online spaces. In joining 4Who, Sophie is mentored by Lisarose Ryan and Jess Mcdermott where she contributes to creative marketing strategies and the development of their innovative artist campaigns. She continues to refine her craft and is fueled by a genuine belief in the power of music to connect people and create lasting community impact.
